Makes me feel all natural, women. In advertisements or on the Internet, this is a 'commonplace characteristic'. A 'natural' woman wants to imply that she is beautiful in her own right and does not need much cosmetics. The term can also mean that she wants to present herself as culturally unspoiled and is not fixated on outward appearances. The word is also used for 'unaffected'. In erotica for a woman who does not use any special aids to appear erotic, in whore ads the term is then replaced by 'natural horniness' or simply 'naturally horny'. And sure, we love it natural.